Associate Partner, Tenacity International
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Until joining Tenacity International as it’s new partner in August of 2018 Peter has spent more than 15 years as a Vice President with Sodexo over the past eleven years performing various senior functions relating to business development and client relations. Peter was tasked with introducing the Client’s for Life philosophy to Sodexo Canada in 2004. In 2013 Peter was awarded as a Platinum Inner Circle member to those who demonstrate excellence in business development.
Peter’s role is to work with our client’s and operating teams ensuring that we continually have a clear understanding of what is most important to our clients. Responding to client and customer expectations are the key drivers to achieving long term successful partnerships with our clients
- Vice President Business Development Education Division – Sodexo Canada
In June of 2015, Peter assumed the role of Vice President Business Development for the Education Division tasked with building a functional pipeline across Canada. After years of negative growth in this division, Peter has been selected to lead the division to meet the company’s growth objectives. Peter has been assigned a role on the Executive Committee
- Vice President Business Development & Client Relations All Segments – Sodexo Canada
Since 2010, Peter has worked with the operating teams ensuring that key accounts are well functioning and positioned well to retain contracts while establishing effective relationships with our clients across all markets. Peter was instrumental in developing a comprehensive and formalized process for cross-selling new services to existing clients. In 2014, Peter lead a 14 month complex sales process resulting in the winning bid for the 2014 Pan-Am Games to be held in Toronto during the summer of 2015.
- Vice President Business Development & Marketing – Sodexo Canada
Peter led a team of sales and marketing professionals in the Education division for three years enjoying a 4% year over organic growth rate while leading the team in developing new business opportunities.
- Vice President Client Retention – Sodexo Canada
Peter was assigned to introducing the Client’s for Life program across all divisions in Canada. As a member of the Senior Executive team Peter held this position until all operating divisions were trained and executing the Client’s for Life principals.
- Regional Sales Director – Sodexo Canada
Peter was the recipient of Sales Director of the Year award three years consecutively for accomplishments in developing new business opportunities in various markets including; Education, Healthcare, Long Term Care and Corporate Services.
Value to Clients
Peter has over 35 years of experience in the Hospitality industry, his exceptional skills in developing functional relationships with clients has proven to be of great value to both Sodexo and its clients. Peter has been selected to lead the Executive Partnership Committee at the Abbotsford Hospital with Health Co and Project Co to ensure expectations are clear and concise allowing our operating teams to concentrate on the day to day activities of managing the operation. Additionally, Peter has chaired the Steering Committee with the transition of a key healthcare client at the Mackenzie Health Centre.