Cathy Williamson

Cathy Williamson
Marketing & Communications Consultant, BMO for Women

Connect on Linkedin | Visit BMO For Women website

Experienced professional in marketing, strategic planning, community engagement, program development and marketing research.  Recognized for asking the right strategic questions to drill down to key issues. Enjoys thorny challenges and employing strategy and insights to create innovative solutions. Superior people person with a team-based approach that is collaborative and motivating.  Working with a team of positive and passionate people is preferred. A health and fitness enthusiast!

Key Competencies

Professional Experience:

MARKETING & COMMUNICATIONS CONSULTANT, BMO for Women
BMO Financial Group, March 2017 –  present

Focused on growing our presence with women, BMO has identified opportunities for business development with Women Investors and Women Business Owners. Responsible for developing and implementing a strategic and integrated marketing and communications plan for the BMO for Women program.

HEART AND STROKE FOUNDATION,  2014 –  Aug 2016
Manager, Program Development

Responsible for the development and implementation of strategic plans for the Jump Rope for Heart program.  This is a flagship program for the Heart and Stroke Foundation which raises $12 -$15 million annually.

HEADS UP  2011 – 2014
Director, Brand Development

heads up is a boutique qualitative marketing research and brand consulting company.  Worked with clients to develop research objectives, refine recruitment needs, prepare strategic recommendations.

EMBRACE HEALTH, 2006 – 2012
Founder, Nutritionist

Launched and operated a nutrition consultation practice which focused on youth sports nutrition.

Education:

Sports:  hockey, running, cycling, snowshoeing.  Travel, reading, cooking  and of course my family and freinds!


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